Founder Stories
Building an audience, creating a movement w/ Jared Robin, Co-Founder of RevGenius
What you talk about and who you're helping becomes your movement.
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Episode Description
Jared Robin, Co founder of RevGenius and Audience Haus, joins the show to talk about
- Jared's first sales job, cold calling office managers at FedEx to building a fashion blog with 10K monthly subscribers.
- The art of audience building, and how a LinkedIn group chat turned into an engaged 50,000 community
- What does it take for a B2B company to successfully build an audience
- Reflecting back on the presidential election and lessons learned in audience building.
- The trends of B2B SaaS companies purchasing media businesses and the future of enterprise content.
Episode Transcript
Jared Robin
Co founder and CEO of RevGenius
Co-founder of RevGenius, a thriving community of 40k+ revenue professionals, Jared Robin is redefining B2B GTM collaboration. In under three years, Jared has forged the flagship online space for learning and networking for B2B pros. Jared also hosts the Revenue Today podcast, advises SaaS giants like HockeyStack and TestBox on community-driven GTM strategies, and invests in visionary founders.
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