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Brand and positioning from 0 to 1 with the marketing aSaaSin, Stephanie Bowker, Co Founder of Ourspace

"Even if you founded your idea on previously experienced pain, you have to quickly let go of your previous experience and realize that you are not your customer."

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Episode Description

Stephanie Bowker, Co Founder and CMO of Ourspace, joins the show to talk about

  • The "people puzzle problem", and the biggest challenge individual contributors face as they transition to managers of people.
  • The rise of the marketing aSaaSin and why marketers make great founders.
  • Brand building and positioning during the stage of going from 0 to 1.
  • The growth of the international tech scene and founding a company from Paris.

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Episode Transcript

Stephanie Bowker

Co founder of Ourspace

Stephanie Bowker is the Co founder of Ourspace, the collaborative team design canvas that equips tech leaders to make smart org design decisions. Prior to founding Ourspace, Steph was the VP of Marketing at Spendesk, a category leader in the spend management space. She has also held executive marketing positions at companies like Gusto and Intuit, and is a mentor for the Product Marketing Alliance.

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